You can gain the information from a book, podcast, or video, but those sources won’t guide you through the Yea-buts.
The Yea-but’s are the voices of doubt that run contrary to what’s been written or diagramed. Coaches have to coach players through the Yea-but’s. Parents have to caution children through the Yea-but’s & Salespeople have to guide their customers through the Yea-but’s.
When the Yea-but’s rise up, will you be there to counter the challenge?
Stay amazing. Stay in The Sales Life.